I have been into copywriting for 7 years within the most renowned agencies in Peru and 4 years working in two Brazilian agencies with brands that had been game changers in the business.

Along this time dealing with different kinds of professionals in the area, everyone taught me different points of seeing the business. Some said that trophies mattered, and others were more interested in results; some said that digital was the way, and others said that the idea prevails and is more important than anything. Every lesson made me the creative who I am today.

In 2020, I had an experience that changed me and evolved the way I see advertising. I started working in São Paulo, together with a group of people from each country in Latin America, watching Despegar's (the biggest Argentinian e-commerce travel brand) account for 12 countries.

With this rich experience, I moved on to my great dream: working in one of the largest agencies in Brazil (FCB, the best agency in the country in 2022), where I worked for Kimberly Clark LATAM and directly with the main office in Chicago. In FCB my work has been supervised by general creative directors who have been juries in the Cannes Festival, creative directors who have been named as promises of the advertising industry, and colleagues who opened their own agency.

Today, I open my own path not only to advertising but also to using my knowledge in the field of circular economy and technologies that help us make our job faster and better.

Best regards, dear stranger.

Write me an e-mail, you can use the WhatsApp too, exchange gifs, or send me a message by Linkedin.

-E-mail: aranibarmorcos2020@gmail.com

-Peruvian phone: +51 924 884 272 / + 51 970150421

-https://www.linkedin.com/in/carlosaranibar

Awards, recognitions, things that made some of my work make me proud:

-Finalist Young Talents / Ojo de Iberoamérica 2019

-Gold  in Marketing Directo / El Sol 2017

-Silver  in  Marketing Directo / El Sol 2017

-Gold  in Marketing Directo / El Ojo de Iberoamerica 2017

-Silver in  Marketing Directo / El Ojo de Iberoamerica 2017

-Best Country Idea / Círculo Creativo Peruano 2017

-Best commercial of the year / Mercado Negro 2017

-Effie Peru Grand Effie 2017

-Effie Peru Gold 2017

-Best Outdoor of the Week / Best Ads on TV 2016

-Effie LATAM Grand Effie 2015

-Finalist Young Talents / El Ojo de Iberoamerica 2015

-Finalist Young Talents / FIAP 2013

Places were i had fun:

-Creative Director at Independencia LATAM, Lima, Peru (June 2024 - Currently)

-Senior Copywriter LATAM FCB, São Paulo,  Brasil  (Jan 2020 - Oct 2023 )

-Senior Copywriter LATAM (Ref+, São Paulo, Brasil  (Dec 2019 - Dec 2020)

 -Senior Copywriter (jWT, Lima, Peru   (Mar 2017 - Nov 2017)

 -Senior Copywriter (Quorum Saatchi & Saatchi, Lima, Peru (Out 2015 - Jan 2017)

 -Senior Copywriter (Carne GREY, Lima, Peru (Apr 2013 - Jul 2015)

 -Junior (TBWA, Lima, Peru (Set 2011 - Jun 2012)

Languages:

-Spanish      (Native)

-English        (Advanced)

-Portuguese (Advanced)

- Italian (In progress)

Education:

-CUCA CREATIVE SCHOOL (Intensive Course of Copywriting with Angerson Vieira CCO of the agency Africa Brazil) São Paulo, Brazil

-IPP (Peruvian Institute of Advertising) Lima, Peru

-MALI (Museum of art of Lima) Lima, Peru