May a lot of campaigns ask their citizens to pick up their dog's poo to keep the city clean, but until today, nobody had talk that airplanes also contaminate the streets with ''Ice Blue'', that shiny blue thing of the print that looks like a thing from other planet is all the garbage of the airplane, that because of the speed and the altitude looks like a diamond. Then i create a site link to collect signatures to push different authorities to obligate airlines to stop troughing their ''cocô'' to us , a friendly term that in portuguese means poo.
Concept: Because everyone should pick up the poo from the floor.
Role: Creative Director