Tumix is the biggest brand of gum in Ecuador, and instead of selling themselves as the gum that gives the freshest breath, they focus on bringing people together.

In August they launch the 25 pack, so the agency came up with the concept: 25 chances to get closer, because definitely not always the first time you go talk to the girl that you like, she says yes to you, or the first time you get close to the university team, you are accepted; life is like that. You need to try.

We need it to show the campaign with a visual that connects with our target, young people. So we used a slang term that we call ´´ Rebotar´´. That means: Hey, you bounce with that girl—you bounce with that job—you bounce with the soccer team. But it doesn´t matter; when you have 25 pills full of freshness, people can keep trying and trying one more time and trying one more.

Role: Creative Director / 2024

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Script:

You asked her to go to theater and you bounced, yes, that´s how its love. You will bounce one, and another, and another and another.

Tumix 25, 25 pills full of freshness so you can keep trying until you make it.

Tumix. 25 opportunities to achieve it.