How many excuses peruvians create to don't become donors? There are some that almost sound like jokes, like ''I don´t donate my organs because God will punish me´´ or ''Maybe if the organs stay on earth, possibly I also stay as a ghost going around and around´´, I'm not playing, there are true testimonies.

So we create a campaign that shows a guy that will donate the only lung that he got left; a firefighter that only have the 20% of skin able to donate tells to camera that it could be worse doesn't donate nothing and a blind guy tells you that if he can't donate his corneas; he doesn't wants to make dramas, his liver and pancreas are in a good state. The concept always ends up saying: What stopping you to donate?

They definitely shut the mouth to the ones who put excuses, and they are a lot, because only 2 out of every million Peruvians become an organ donor.

Role: Creative Director / 2025