How many excuses peruvians create to don't become donors? There are some that almost sound like jokes, like ''I don´t donate my organs because God will punish me´´ or ''Maybe if the organs stay on earth, possibly I also stay as a ghost going around and around´´, I'm not playing, there are true testimonies.

Well, we create a campaign that shows a girl with cancer saying that after she beat cancer, she will donate her organs; a guy will donate the only lung that he got left; others will donate the only 20% of skin he is able to donate; a blind guy tells you that it doesn´t matter if he can´t donate his corneas; he can give his liver; or a woman says that she can’t donate her heart but her liver is intact.

They definitely shut the mouth to the ones who put excuses, and they are a lot, because only 2 out of every million does become an organ donor.

Role: Creative Director