Hayduk is the second-most important fish and tuna company in Peru. I was in charge of creating a spot on national TV, bringing the pride of being a Peruvian, but all brands will also be in that and other media.

To separate our speech from other patriotic commercials, I created a theory.

Role: Senior Copywriter

Scritpt

We have a theory. We think that in another life, Peru wasn´t a country. It was an ocean.

Because our ocean has character, such as the Peruvian.

He is kind like us; that is why we protect him with caution.

We were born on flat earth, but actually, we believe that we came from the sea.

Because we got guts? We got them!

Happy National Holidays.

Hayduk. Peruvian fisherman feeding the world.