Is fruit and vegetables the healthiest food in your everyday meal? While most people would likely answer in the affirmative, the correct answer is no. Agrotoxics are every time more present in our food, but few people know that. So, why not start cleaning our food of agrotoxics in the place that we put them every day?

Strawvery Airwick is a gadget that I'm creating with the help of some industrial designers that approaches the motor of the ventilation of the freezer to expand a substance that will reduce agrotoxics in our food.

Why the strawberry? Is because is the fruit #1 on the list of foods with more agrotoxics in Brazil, so this action will also uplift some buzz about that problem once we launch the idea. At the beginning, it was a proactivity for Brastemp, the biggest brand of freezers in Brazil.

Role: Senior Copywriter