With the RENIEC collaboration, they showed us a fact that in Perú exists many peruvians with super hero names, well, june 14th is father's day, and june 15th is National Day to give blood, soooooo…
The text ask all those guys with super heroe names to honor the name their fathers gave them, doing what all heroes does. Saves lives.
Role: Creative Director
Peru is known for having a lot of wonders, the mountain of colors, Macchu Picchu, the Nazca lines, and a lot more. That´s why that Capital Center wanted to bring a twist of perception to empower the Peruvian people.
Script:
National Holidays, a date where the entire country highlights the wonders of Peru. And for you, which is the most spectacular?
For us, it is the Peruvian. The greatest wonder that exists on this earth.
It is he who makes the impossible real, thanks to his persistence. For this reason, at Capital Center we want to highlight from the top of our towers the commitment of those who impeccably carry out their work with passion, day after day, to transform their future. Provide spaces for the growth of our collaborators and clients, developing environments that promote innovative ideas and implementing cutting-edge technology to scale them to the highest level. Happy national holidays, from the heart of the financial center to all of Peru.
Role: Senior Copywriter
Many campaigns goes against plastic by suggesting us to recycle, showing us the amount of plastic that is in the world, or using influencers.
Something that looks imperceptible because of the size, but, ketchup, mayo and mustard pouches also generates tons of plastic. The observation came when i was young and worked at Mc Donalds, and i remember what was the formula that each employee should put in a cheese burger, then people came to ask for more tomato sauce pouches.
This ad will be at my Linkedin tagging the biggest hamburger companies of the country to make them realize that at least for the International day against plastic to pour more of any sauce we love.
1. Thumbnails say that they do more zapping on Instagram than on TV. Sky Pre-paid: Watch your favorite programs whenever you want.
2. Isn’t it bothersome to you when people stay asking you to pay them all the time? Sky Pre-paid: Watch your favorite programs whenever you want. (In Portuguese, the word "cobrar’’ has two meanings: when people are behind you over something all the time, but also when someone owes money to another person.).
3. Film directors have something in common with you; only both of you can decide when to say, Cut!! Sky Pre-paid: Watch your favorite programs whenever you want. Sky Pre-paid: Watch your favorite programs whenever you want.
4. The screen of your laptop is showing more Excel and PowerPoint these last days?. Sky Pre-paid: Watch your favorite programs whenever you want.
5. Do you remember that friend that stayed in your house for three months? This one here stays stand up and can go away before the month ends. Sky Pre-paid: Watch your favorite programs whenever you want.
6. We accept pix, debit, credit, and also that in the same month you break our heart. Sky Pre-paid: Watch your favorite programs whenever you want. Sky Pre-paid: Watch your favorite programs whenever you want.