The client briefed me to create some flyers to communicate that they were starting to sell food for all kinds of pets, like birds and fish, and not just for dogs and cats. So, when I found some photos of real people with bizarre pets, I think it matched perfectly with the strategy of Petbros.
Surprisingly, a week after I put the ads on the site adsoftheworld, some friends sent me the news that the print appeared on some very popular advertising site in Brazil without paying a dime!
Role: Creative Director
Kaz, Gama, Hexyz, Tonny Mcginn, and Gary Mathews are just some of the most known people in the world that consider themselves as dogs; yes, they dress, and they like to be treated like dogs.
This syndrome has an explanation; it is called trans species, and I don't have anything against them. To communicate Petbros grooming services, I found the contact of Kaz thanks to a BBC documentary, and he let me use his photo. I loved the art that my friend Piccolo from Droga 5 did.
Concept: All for Cannis Lupus Familiaris. (That is the scientific name for dogs)