In the 70's the wi-fi iconic symbol born.
48 year later the Frio Rico Signal appeared for the first time.
Or better said, one means that all the time that we are connected and the Frio Ricos High-fi, the opposite.
(I cleared recognized that we tried to tell the client to make the commercial the most satirical possible)
We approach that Apple was launching their new Iphones and we make a fake teaser, doing a demo of the classical shoots of the product, from the start of the film until the end of the ice cream.
Role: Senior Copywriter
Script:
In a heavily connected world, we bring something to disconnect you from that.
We introduce the new Frio Rico5 and the Plus 6.
Taste caramel and put yourself in airplane mode.
Reach the chocolate inside, and no GPS will find you.
Those are perfect when you only have a little line of battery left.
Frio Rico. Connect with the disconnection.