UPC is one the main universities in Lima, Perú. They asked us to show one of their ex students, who currently works at the Zaha Hadid Studio in London demonstrating the philosophy that he learned in the time he was studying at the UPC. The result, a comparison using shutterstock videos of how innovative ideas replace old ones.

Script:

Break paradigms. Break the mold. Break conventionalism. Break the conformism. Break mediocrity. Break the standard. Break your own limits. UPC 20 years upgrading your talent.

Role: Senior Copywriter / 2016