The green jacket guy

Pacifico needed to launch a new insurance pack, so we started with a simple affirmation: everyone needs insurance because everyone can suffer an accident.

So we use all the traffic jam characters, like the gentleman driver, the musician, the young mom, and the green jacket guy.

Who is this guy who appears at the end of the tv commercial? Weeks before we launched the film, Ylmar Puente wasn’t driving under any hallucinogenic substance, but his acting when the report ask him to describe how he get hit almost showed the opposite. His narration became viral, and the Internet turned Ylmar into ‘‘The green jacket guy’’

Our campaign received thousands of likes, Ylmar had months of fame, and the whole country understood we do not judge a bad driver because of the way he looks.

Role: Senior Copywriter

The phrase that Ylmar says at the end of the film is the dopest way of smokers buddies says ‘‘ Imagine that dude’’ in Peruvian slang ‘‘ Si pes ja alucina ‘'