Casa Europa is a delicatessen store, but it is not just any store, it is for experts in chorizos, blood sausages, and hams. That is why it is the brand that has the most variety of products. Christmas is the most important season for them, so when they ask us for a disruptive action, we create the perfect gift for "book devourers". The authentic book of ham contain 17 pages with all the different products that Casa Europa has and it, could also be wrapped as a gift to give to a family member or friend, of course I don't think it will last.

Role: Creative Director / 2024