Peru lived the most tragedy of its episodes when terrorism invaded the country by Abismael Guzman. Cars, buildings, and cities were burned, but all those things can be rebuilt, but the fact that more than 20,000 people died is absurd. If you feel fury about that, imagine that if you were a familiar and you fought to look for your parent, brother, or sister at the police department, and they gave you the back.

A digital social campaign at Carne Grey, named ''The Last Message'', appears 25 years after the terrorism dissipates. The voices of Peruvians went up on Facebook and knocked out the doors of the government. The idea gave hope back, but also made that forbidden government sign a law to push the bodies of those missing patriots.

Role: Senior Copywriter