Many campaigns goes against plastic by suggesting us to recycle,  showing us the amount of plastic that is in the world, or using influencers.

Something that looks imperceptible because of the size, but, ketchup, mayo and mustard pouches also generates tons of plastic. The observation came when i was young and worked at Mc Donalds, and i remember what was the formula that each employee should put in a cheese burger, then people came to ask for more tomato sauce pouches.

This ad will be at my Linkedin tagging the biggest hamburger companies of the country to make them realize that at least for the International day against plastic to pour more of any sauce we love.

Role: Creative Director